When Latin American modernization projects fail, or when their ideological legitimation falters, authoritarian regimes often step in to complete (or to further) their agenda. Though authoritarianism is defined by its contempt for consensus (for which it substitutes coercion), it does not give up on discursive legitimation altogether; it merely prioritizes efficiency over hegemony. Authoritarianism’s legitimation may still take its cue from populism’s project of national popular redemption. Authoritarianism comes to be the pursuit of hegemony by other means once populism has defined hegemony as the model for the political–or rather, once populism has defined hegemony as politics by other means. Military rulers seeking justification by appealing to populist understandings of hegemony give an ironic twist to the martial understanding of politics implicit in the Gramscian concept of hegemony. Authoritarianism literalizes what, in cultural studies at least, is the figurative conceit of defining the pursuit of hegemony as a war of position. Thus the Argentine military president Juan Carlos Onganía in 1966 appeals to national unity, arguing that “the cohesion of our institutions [. . .] ought to be our permanent concern because that cohesion is the maximum guarantor of the spirit that gave rise to the republic” (qtd. in Loveman and Davis, The Politics of Antipolitics 195). Equally, handing over to what would become Perón’s second administration, “in his farewell address to the Argentine people in 1973, General Alejandro Lanusse felt obliged to thank his fellow citizens for their patience with a government that had not been elected” (Schoultz, The Populist Challenge 20).